Available now for rent

No. of people in queue : 0


: Branson, Richard


: Biographies


: RB000001


: 0812931017


: Times Business

Total Pages

: 573

Losing My Virginity

In this autobiography, Virgin Group founder Richard Branson says one of his prime business criteria is "fun." Fun made Branson a billionaire, and few business memoirs are one-billionth as fun as Branson's, nor as niftily written. Not only does it relate his side of near-death corporate experiences, it tells how the chairman literally cheated death by gun, shipwreck, and balloon crash.

Branson's empire - now encompassing interests in an airline, pop music, soda pop, e-commerce, and financial services - began when the dyslexic 16-year-old dropped out of school in 1968 to found the British magazine Student . His headmaster said, "I predict that you will either go to prison or become a millionaire." Briefly imprisoned for dodging customs selling records, Branson got his first million by releasing Tubular Bells , a maverick recording all the stuffy executives rejected. (1998's Tubular Bells III puts the series' sales over 20 million.)

Despite wild tales of Branson's wife - swapping and Keith Richards fleeing naked from Branson's studio at gunpoint with another man's woman, the most shocking parts of the memoir concern British Airways' James Bond-like "dirty tricks" campaign against Virgin Atlantic, resulting in the biggest award for damages in English history.

Though it's filled with famous names, witty quotes, and pulse - pounding accounts of lunatic balloon adventures, it is as a business thriller that the book really scores. His instinctive bet-the-ranch tactics could cost him all, or earn another billion. Either way, Branson will likely remain the most entertaining entrepreneur in Europe.

You might also like these books...

Planet Simpson

Author : Turner, Chris

Genre : Biographies

 0 Ratings

Ashley Tisdale: Life...

Author : Norwich, Grace

Genre : Biographies

 0 Ratings

A Doctor In The Hous...

Author : Mahathir Mohammad

Genre : Biographies

 0 Ratings

Purchase these best sellers from Amazon.com