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Business & Finance
: Marshall CavendishTotal Pages
Write To Sell
How do you persuade someone to buy something using nothing but the written word?
What does effective sales writing look like-and sound like?
Write To Sell has the answers.
Read this book and youll learn
The confidence and the skills to write better copy faster
New ways to gain readers attention, respect and trust
Hints and tips on turning selling skills into sales writing skills
Simple techniques to improve the readability of your copy
The impact of design and layout on sales writing
The meaning of good written English-the rules you must follow; the rules you can safely ignore
Write To Sell is a guide to the practice of great sales writing not just the theory. Checklists, exercises and mnemonics give you the tools to craft better copy; case notes and concrete examples show you the difference between what works and what doesn't. Clear and concise, this is the copywriters manual. Don't start writing about it.