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: Richardson, Neil ,
Gosnay, Ruth M.


: Management,
Business & Finance


: MKTG0015


: 9780749462246


: Kogan Page

Total Pages

: 168

Develop Your Marketing Skills

Is your organisation marketing oriented?

Can you anticipate customer needs?

Marketing is essential to every business, but many professionals find that they don't have time to get to grips with the basics.

Develop Your Marketing Skills is a user-friendly guide that will show you how to integrate marketing into your business and improve its competitive edge. It highlights issues that are at the cutting edge of marketing practice, such as sustainability, and outlines key concepts and principals including:

  • product management
  • market research
  • communications
  • market coverage
  • creating a marketing plan
  • pricing perspectives

With summary pages at the end of each chapter containing questions and suggested activities, Develop Your Marketing Skills is a must if you want to enter the marketing profession, develop your curent knowledge or run your own business

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