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: Fitzpatrick, Peg ,
Kawasaki, Guy


: Business & Finance,


: KGU00001


: 9781591848103


: Penguin

Total Pages

: 184

The Art of Social Media

Whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more, has teamed up with Peg Fitzpatrick to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort, and money.

With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, through, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.


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